Privacy Policy
DongFeng Global Website Privacy Policy
Last Updated: 16 June 2026
Issued by: China Dong Feng Motor Industry Imp. & Exp. Co., Ltd.
Registered Address: Wuhan Economic and Technological Development Zone, No. 2 Chuangye 2nd Road
Introduction
China Dong Feng Motor Industry Imp. & Exp. Co., Ltd. (hereinafter referred to as DongFeng, “we”, “our” or “us”) acts as the Data Controller or similar role for this official global website (http://www.dongfeng-global.com). We strictly comply with applicable personal data protection laws and regulations worldwide. This Privacy Policy governs the collection, use, storage, disclosure, cross-border transfer and protection of personal data of all website visitors, potential customers, existing customers, dealers and business partners.
This Policy does not apply to independent authorized dealers, third-party subscription service providers, insurance companies and other external organizations. If you provide personal information directly to these third parties, their data processing shall be subject to their own privacy policies. Please read this Policy carefully to understand how we process your personal data and what rights you may have under applicable data protection laws.
1. Personal Data We Collect & Processing Purposes
1.1 Definition of Personal Data
Personal Data means any information that can directly or indirectly identify a natural person, including basic identity information, contact details, device information and usage records.
1.2 Categories of Collected Personal Data
We collect and use the following categories of personal data for the purposes described below.
| No. | Purpose | Categories of Personal Data | Legal Basis |
| 1 | Respond to product inquiries, service requests, dealer applications and after-sales support. | Name, postal address, email address, phone number, dealer company information, consultation content, service application and subscription information. | Performance of a contract with you or taking steps at your request prior to entering into a contract. |
| 2 | Optimize website functions, analyze visitor behavior and improve user experience. | IP address, device model, operating system, browser type, website access time, browsing records and general location derived from IP address. | Legitimate interests of DongFeng in maintaining and improving website functionality and user experience, except where consent is required by applicable law. |
| 3 | Send newsletters, product promotions and related advertisements (only with your consent). | Name, email address, phone number, service application, subscription information. | Your voluntary consent. |
| 4 | Conduct internal data analysis, product R&D, marketing evaluation and routine audits. | Dealer company information, consultation content, service application, subscription information, IP address, device model, operating system, browser type, website access time, browsing records and general location derived from IP address. | Legitimate interests of DongFeng in conducting internal analysis, improving products and services, evaluating marketing effectiveness and carrying out internal audits, except where consent is required by applicable law. |
| 5 | Maintain network security, prevent cyber attacks, fraud and other illegal activities. | IP address, device model, operating system, browser type, website access time, browsing records and general location derived from IP address. | Legitimate interests of DongFeng in maintaining network and information security and preventing fraud, misuse and other illegal activities. |
| 6 | Comply with statutory obligations, judicial requirements and regulatory supervision. | Name, postal address, email address, phone number, dealer company information, consultation content, service application, subscription information, IP address, device model, operating system, browser type, website access time, browsing records, general location derived from IP address, and information obtained from public platforms, government agencies and authorized business partners. | Compliance with our legal obligations. |
1.3 Where applicable data protection laws require a legal basis for processing personal data, we generally rely on the legal bases described above. Where the laws of your country or region provide different or additional requirements, we will adjust our processing activities and the applicable legal basis in accordance with such laws. You may contact us using the contact details provided in this Policy if you have any questions about the legal basis applicable to the processing of your personal data.
1.4 [We do not use your personal data to make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you, unless otherwise disclosed to you and permitted by applicable law.]
2. Sensitive Personal Data
2.1 Certain categories of personal data, such as details about your race or ethnicity, religious or philosophical beliefs and so on, are considered more sensitive than other categories of personal data in certain jurisdictions and require a higher level of protection.
2.2 We do not intend to collect sensitive personal data through this website unless it is necessary for a specific purpose and permitted by applicable law. Where sensitive personal data is processed, we will apply additional safeguards and rely on a valid legal basis or condition required under applicable law, including your explicit consent where required.
3. How Your Data is Collected
We collect personal data through online submission, automatic device collection, offline events and partner cooperation:
(1) Information you actively provide: We may collect personal data that you submit through online forms, inquiries, service applications, subscriptions, dealer applications, offline events or other interactions with us.
(2) Automatically collected access data: We collect certain personal data automatically when you visit or use our website or online services. This may include information collected via cookies.
(3) Information obtained from third-party or public sources: We may collect personal data from public platforms, government agencies, authorized business partners or other lawful third-party sources, to the extent permitted by applicable law.
4. Sharing & Disclosure of Personal Data
We will not sell, rent or trade your personal data to unrelated third parties. We may disclose your personal data only in the following compliant scenarios:
(a) Within DongFeng Group: Share necessary data with our parent companies, subsidiaries, affiliates and internal business units under unified management.
(b) Authorized service providers: Disclose data to IT vendors, payment service providers, customer support teams, auditing firms, legal consultants and logistics partners. We will impose appropriate contractual confidentiality, data protection and security obligations on such service providers.
(c) Legal & security requirements: Disclose data to law enforcement authorities, government regulators when required by laws, court orders or official mandates, to protect the legitimate rights of DongFeng, users and the public.
(d) Corporate transactions: In case of merger, acquisition, asset transfer or restructuring, your personal data will be transferred to the new entity, which shall continue to abide by this Privacy Policy.
(e) With your explicit authorization: Share data with third parties designated or approved by you.
We may use de-identified or aggregated anonymous data for industry analysis and statistical research. Such data cannot identify any individual.
5. Data Retention Period
5.1 We retain your personal data only for the period necessary to fulfill the stated purposes or as required by applicable laws. Specific retention periods may vary depending on the type of personal data, processing purpose and applicable laws of different countries or regions. The following rules and criteria apply when we determine the applicable retention period:
(a) Once the processing purpose is achieved, we will delete or anonymize your personal data promptly.
(b) We will retain data during the statutory retention period for contract disputes, tax supervision and legal litigation.
(c) If data is used for multiple purposes, the retention period shall follow the latest expiration date of all purposes.
(d) We may retain data appropriately to protect personal vital interests under special circumstances.
5.2 You may contact us using the contact details provided in this Policy for more information about the specific retention period applicable to your personal data.
6. Data Subject Rights
6.1 In accordance with global data protection laws, and depending on your country or region, you are entitled to the following rights: the right to be informed, the right to access, the right to rectify inaccurate data, the right to request deletion, the right to restrict processing, the right to data portability, the right to object and the right to withdraw consent, as well as other rights provided under applicable laws.
6.2 The above rights may only apply in limited circumstances under the applicable law. If we are unable to fulfill your request in whole or in part, we will explain the reason in writing as required by applicable law.
6.3 How to Submit Requests
You may exercise your rights via the contact methods below:
(a) Email: sitemanager@dongfeng-global.com
(b) Phone:[+86-XXX-XXXXXXX]
(c) Postal Address: [ ]
6.4 Processing Rules
6.4.1 We will verify your identity before handling requests to prevent unauthorized operations.
6.4.2 We will respond to your request within the time limit stipulated by applicable laws. If an extension is needed, we will notify you in writing with explanations.
6.4.3 If we cannot fulfill your request due to legal retention obligations, identity verification failure or other legitimate reasons, we will provide a detailed explanation.
7. Cookies & Tracking Technologies
Our website uses cookies, web beacons, pixel tags and other tracking technologies to optimize website performance. Please refer to our independent Cookie Policy for full details. You may manage or disable cookies via your browser settings. Disabling certain cookies may affect partial website functions. We will respect your browser’s Do Not Track (DNT) preference.
8. Third-party Links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow you to visit websites, plug-ins and applications of third parties and how those third parties collect and use your personal data will be governed by their respective privacy policies.
9. Data Security
We implement comprehensive technical and organizational security measures to protect your personal data from unauthorized access, disclosure, tampering, loss and destruction. We continuously upgrade security systems with technological development. In the event of a data security incident, we will take emergency mitigation measures without undue delay and notify relevant regulators and users as required by law.
10. Protection of Minors’ Privacy
10.1 Our website, products and services are intended for users aged 18 and above. We do not knowingly collect personal data from minors under 18 years old.
10.2 If you are a minor, please do not submit personal information without the consent of your parents or legal guardians.
10.3 If we become aware that we have accidentally collected personal data of minors, we will take reasonable steps to delete such personal data in accordance with applicable laws.
10.4 If you are a legal guardian and find your child has submitted information without permission, please contact us to apply for data deletion.
11. International Data Transfers
11.1 DongFeng is a global enterprise. Your personal data may be transferred to and stored in data centers located in China and other countries/regions worldwide. For all cross-border data transfers:
(a) We will confirm the legal basis for transmission in accordance with local laws.
(b) We will execute standard data protection agreements with overseas data recipients where required by applicable laws.
(c) We will adopt sufficient technical and managerial safeguards to ensure your personal data receives an equivalent level of protection as required by local laws.
11.2 You may contact us using the contact details provided in this Policy to obtain more information about the legal basis, standard data protection agreements, safeguards and other relevant information applicable to the transfer of your personal data, where required by applicable law.
12. Amendments to this Privacy Policy
12.1 We reserve the right to revise this Policy to adapt to business adjustments and legal updates.
12.2 If revisions materially affect your rights and interests, we will post prominent notices on the website and obtain your consent where required by law.
12.3 The updated Policy will be published on the official website with the latest update date clearly marked.
13. Contact Us
If you have any questions about this Policy, including any requests to exercise your legal rights, please contact us via the methods below:
(a) Email: sitemanager@dongfeng-global.com
(b) Phone: [+86-XXX-XXXXXXX]
(c) Postal Address: [ ]